Digital Marketing

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DIGITAL MARKETING

Build a strong foundation in Digital Marketing with this industry-focused course. Learn SEO, Google Ads, social media marketing, content marketing, email marketing, web analytics, branding, and WordPress through practical, hands-on training. Gain real-world experience with industry-standard tools and strategies to create, manage, and optimize digital marketing campaigns, preparing you for successful careers in digital marketing and performance marketing.

Explore Our Course Modules

Module 1: Introduction to Digital Marketing

  • Digital Marketing Fundamentals
  • Traditional vs Digital Marketing
  • Marketing Funnel
  • STP (Segmentation, Targeting & Positioning)
  • 4Ps of Marketing
  • Career Opportunities in Digital Marketing

Module 2: Branding & Website Development

  • Branding Fundamentals
  • Building Brand Identity
  • Online Presence Strategy
  • Brand Storytelling
  • Domain & Hosting
  • WordPress Website Development

Module 3: Keyword Research & SEO

  • Keyword Research Fundamentals
  • Keyword Research Tools
  • Competitor Analysis
  • Keyword Mapping
  • Search Engine Basics
  • Google Ranking Factors

Module 4: Search Engine Optimization (SEO)

  • On-Page SEO
  • Technical SEO
  • Off-Page SEO
  • Mobile SEO
  • Local SEO
  • Google Algorithm Updates
  • Black Hat vs White Hat SEO
  • SEO Case Studies

Module 5: Google Ads (PPC)

  • Introduction to Google Ads
  • Search, Display & Video Campaigns
  • Campaign Creation
  • Bidding Strategies
  • Ad Optimization
  • Performance Reporting
  • PPC Case Studies

Module 6: Web Analytics

  • Google Analytics Setup
  • Key Metrics & KPIs
  • Conversion Tracking
  • Custom Reports
  • Dashboard Creation
  • Data-Driven Decision Making

Module 7: Social Media Optimization (SMO)

  • Profile Creation & Optimization
  • Content Strategy
  • Hashtag Research
  • Content Calendar
  • Social Media Trends
  • Performance Analytics

Module 8: Social Media Marketing (SMM)

  • Facebook Marketing
  • Instagram Marketing
  • Paid Social Media Campaigns
  • Types of Facebook Ads
  • Influencer Marketing
  • Campaign Optimization
  • ROI Measurement

Module 9: Email & Affiliate Marketing

  • Email Marketing Fundamentals
  • Building Email Lists
  • Email Campaign Creation
  • Email Automation
  • Affiliate Marketing Models
  • Affiliate Networks
  • Performance Tracking

Module 10: Content Marketing & ORM

  • Content Strategy
  • Blog Writing
  • Content Distribution
  • Content Marketing Tools
  • Online Reputation Management (ORM)
  • Brand Monitoring
  • Final Digital Marketing Project
  • Case Studies

Self Paced

Learn at your own pace

INR 7142
  • Recorded Sessions
  • Hands-on Projects
  • Certifications
  • Doubt Clear Sessions
  • Live Sessions
  • Mentor Guidence
  • Placement Support
  • 1:1 Mentoring

Mentor Led

Guided Learning with mentor support

INR 8570
  • Recorded Sessions
  • Hands-on Projects
  • Certifications
  • Doubt Clear Sessions
  • Live Sessions
  • Mentor Guidence
  • Placement Support
  • 1:1 Mentoring

Professional

Be placement ready

INR 14285
  • Recorded Sessions
  • Hands-on Projects
  • Certifications
  • Doubt Clear Sessions
  • Live Sessions
  • Mentor Guidence
  • Placement Support
  • 1:1 Mentoring

🏆 CAREER BOOSTER

Earn Industry-Recognized Certificates

Showcase your skills, strengthen your resume, and stand out to employers with industry-recognized certificates.

Tools and Technologies

Learn the industry’s most in-demand technologies

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Yes, most of our courses offer a certificate of completion, provided you meet all the course requirements, such as passing quizzes and submitting assignments.
Courses often include quizzes, assignments, and sometimes final exams to assess your understanding of the material. The specific assessment methods will be detailed in the course syllabus.
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