Build a strong foundation in Digital Marketing with this industry-focused course. Learn SEO, Google Ads, social media marketing, content marketing, email marketing, web analytics, branding, and WordPress through practical, hands-on training. Gain real-world experience with industry-standard tools and strategies to create, manage, and optimize digital marketing campaigns, preparing you for successful careers in digital marketing and performance marketing.
Module 1: Introduction to Digital Marketing
- Digital Marketing Fundamentals
- Traditional vs Digital Marketing
- Marketing Funnel
- STP (Segmentation, Targeting & Positioning)
- 4Ps of Marketing
- Career Opportunities in Digital Marketing
Module 2: Branding & Website Development
- Branding Fundamentals
- Building Brand Identity
- Online Presence Strategy
- Brand Storytelling
- Domain & Hosting
- WordPress Website Development
Module 3: Keyword Research & SEO
- Keyword Research Fundamentals
- Keyword Research Tools
- Competitor Analysis
- Keyword Mapping
- Search Engine Basics
- Google Ranking Factors
Module 4: Search Engine Optimization (SEO)
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Mobile SEO
- Local SEO
- Google Algorithm Updates
- Black Hat vs White Hat SEO
- SEO Case Studies
Module 5: Google Ads (PPC)
- Introduction to Google Ads
- Search, Display & Video Campaigns
- Campaign Creation
- Bidding Strategies
- Ad Optimization
- Performance Reporting
- PPC Case Studies
Module 6: Web Analytics
- Google Analytics Setup
- Key Metrics & KPIs
- Conversion Tracking
- Custom Reports
- Dashboard Creation
- Data-Driven Decision Making
Module 7: Social Media Optimization (SMO)
- Profile Creation & Optimization
- Content Strategy
- Hashtag Research
- Content Calendar
- Social Media Trends
- Performance Analytics
Module 8: Social Media Marketing (SMM)
- Facebook Marketing
- Instagram Marketing
- Paid Social Media Campaigns
- Types of Facebook Ads
- Influencer Marketing
- Campaign Optimization
- ROI Measurement
Module 9: Email & Affiliate Marketing
- Email Marketing Fundamentals
- Building Email Lists
- Email Campaign Creation
- Email Automation
- Affiliate Marketing Models
- Affiliate Networks
- Performance Tracking
Module 10: Content Marketing & ORM
- Content Strategy
- Blog Writing
- Content Distribution
- Content Marketing Tools
- Online Reputation Management (ORM)
- Brand Monitoring
- Final Digital Marketing Project
- Case Studies
Earn Industry-Recognized Certificates
Showcase your skills, strengthen your resume, and stand out to employers with certificates that validate your learning and practical experience.
Course Completion Certificate
Showcase your learning achievement
Internship Certificate
Highlight your practical experience
TOOLS & TECHNOLOGIES
Master the Tools of Digital Marketing
Get hands-on experience with the tools used for SEO, advertising, social media, analytics and digital growth.
CAREER OUTCOMES
Top Companies Hiring for These Skills
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shivani vermaTrustindex verifies that the original source of the review is Google.
i have taken the course for my extra learning and it helped me to crack my placement . teachers explained every topic very well .Posted on Google![]()
himanshu namdevTrustindex verifies that the original source of the review is Google.
I had good experience throughout the training, specially one on one mentorship was really helpfulPosted on Google![]()
Vanya SinghTrustindex verifies that the original source of the review is Google.
Learning environment was encouraging and motivating. Gained not only technical knowledge but also the courage to chase bigger career goals.Posted on Google![]()
Vishakha SharmaTrustindex verifies that the original source of the review is Google.
faculty is amazingPosted on Google![]()
shiv pratap kanhaiya singhTrustindex verifies that the original source of the review is Google.
Amezing experiencePosted on Google![]()
Teena PrajapatTrustindex verifies that the original source of the review is Google.
Nice learning environment with proper workstations. Team is supportive and place is well maintained. Had a good experience at Steatic Solutions. Professional setup and clear guidance. Recommended👍.Posted on Google![]()
Aarti SinghTrustindex verifies that the original source of the review is Google.
It was a good course have taken marketing one, really appreciate how well it was structured, because of which was easy to follow and helped in gaining clear understanding of what was being taught.
